What if your entire go-to-market strategy had to change overnight?In this episode, you’ll hear how Ryan Davis, co-founder of People First, pivoted from political influencer marketing to public health campaigns at the height of the pandemic—and used that momentum to scale a thriving agency.Ryan breaks down how they won high-budget clients, built strong referral pipelines through white-label partnerships, and used newsletters and case studies to close million-dollar deals—without chasing every shiny object.If you’ve been trying to figure out how to pivot, position, or power up your agency or service-based business, you don’t want to miss this conversation.Keypoints & Chapter Markers00:00 – Launching a business… right before the world shut down04:00 – Finding a “blue ocean” in an overlooked niche08:13 – Turning case studies into real campaigns14:35 – The long sales cycle and building trust through newsletters20:04 – How AI is changing the agency model (and hiring)Want to connect with Ryan?People First: https://peoplefirst.cc/Influencer Impact: https://people1st.substack.com/The Month In Digital: https://monthindigital.substack.com/RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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