Can simply being helpful and making friends grow your business?In this episode, Joe Lazar, co-founder of Article Group, shares how empathy, problem-solving, and building genuine relationships have been the core of his success. Learn how storytelling sets you apart in B2B marketing, why team culture matters, and how understanding your customer’s challenges is more valuable than the product you sell.Key Topics & Chapter Markers:00:00 - Introduction02:47 - From Freelancer to Building a Thriving Agency07:04 - Defining the Business: Product Marketing vs. Content Creation14:34 - The Role of Trust, Transparency, and Being Helpful20:23 - Building a Strong Company Culture and Team28:52 - What Would You Do If You Lost It All?Connect with Joe:LinkedIn: https://www.linkedin.com/in/joe-lazar-marketingWebsite: https://articlegroup.com/RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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