What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win?In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks down the strategies he used to build and monetize a thriving newsletter ecosystem.Whether you’re a startup founder, newsletter creator, or marketer looking for new growth ideas, this episode is packed with tactical strategies and inspiring insights.Keypoints & Chapter Markers:00:00 – Introduction: Jake’s path from Facebook to Swapstack01:57 – The birth of Swapstack and newsletter monetization03:51 – Building traction: How they grew Swapstack from scratch10:23 – Selling to Beehive and accelerating growth22:26 – Beehive’s next-level growth strategy and partner ecosystem33:47 – The long-term vision for Beehive as a unicorn platform34:43 – How to connect with Jake and BeehiveConnect with Jake: Jake on LinkedIn | Jake on XRESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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