F1, But Make it Vegas with Emily Prazer

The Sweet Take
22/10/2025 14 min
F1, But Make it Vegas with Emily Prazer

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Episode Synopsis

From Hello Kitty to LEGO to BAPE, the Las Vegas Grand Prix is rewriting what it means to host a Formula 1 race and Emily Prazer is the woman behind it all. As F1’s Chief Commercial Officer and President & CEO of the Las Vegas GP, Emily shares the work embedding Formula 1 firmly into pop culture - blending sport, fashion, and entertainment. We talk creative risk-taking, brand partnerships, building community, and why Vegas is the ultimate playground for innovation.Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!

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