Driven by Beauty: How ELEMIS built a Breakthrough Formula 1 Partnership

29/12/2025 25 min
Driven by Beauty: How ELEMIS built a Breakthrough Formula 1 Partnership

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Episode Synopsis

Beauty is officially on the grid. In this episode of The Sweet Take, we sit down with Amy Mansell, Global Chief Partnerships Officer at ELEMIS, to unpack how the brand became Formula 1’s first luxury skincare partner through Aston Martin Aramco Formula One Team. From pop-up spas and female-first activations to real business impact, we explore how beauty, wellness, and motorsport now collide - and what’s next for 2026.Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!