Urgency isn’t icky and today I’m explaining why.If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.

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