Step by Step Guide to Building your Go To Market Playbook and unlocking growth

15/07/2020 32 min Episodio 3
Step by Step Guide to Building your Go To Market Playbook and unlocking growth

Listen "Step by Step Guide to Building your Go To Market Playbook and unlocking growth"

Episode Synopsis

How do you create a playbook to find Go-To-Market (GTM) Fit? A GTM playbook is a repeatable map for finding and winning customers over and over again. But what does it look like? Who builds it? What are the common challenges startups might face when creating one? These are the questions addressed by co-authors Tae Hea Nahm and Bob Tinker.

More episodes of the podcast The Survival to Thrival Podcast