Everyone says, “Know your ideal client.”
But what if that’s not the real secret to building a booked-out business?
In this episode, Paige Toryk — business coach and founder of The Sunshine Collective — shares why understanding your client avatar isn’t enough to grow your wellness brand. You’ll learn what truly drives client connection, how to speak to your audience’s emotional stage of awareness, and how to infuse your energy into your marketing so clients feel you before they ever meet you.
If you’ve ever wondered why your “ideal client” content isn’t converting — this episode is your wake-up call.
🎙 Topics Covered:


The truth about client avatars and why they’re overhyped


How to market to where your client is emotionally, not just who they are


The energetic shift that makes your message magnetic


Paige’s 4-step Client Connection Framework to create content that converts


What to focus on instead of demographic checklists


💛 Ready to turn connection into conversion?
Explore The Business Glow Up Audit — a 6-month coaching experience to help you align your energy, strategy, and visibility so you can grow your wellness business with confidence and ease.


https://www.sunshinecollectiveconsulting.com/co-create
 

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