Japanese ‘kidults’ revolutionised pop culture in the 90s and 00s, turning to their inner children to cope with economic crisis and post-industrial societal ills, despite being ridiculed. As the milestones of adulthood - property, marriage and careers - become increasingly difficult for millennials and Gen Z to achieve - are westerners now turning to ‘kidulting’ to find answers? This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.com/thestoryGuest: Matt Alt, author of Pure Invention: How Japan Made the Modern World.Host: Manveen Rana.Producer: Sam Chantarasak.Further listening: Studio Ghibli: Is this the end for the Japanese studio that inspired Pixar?The South Korean culture machine that conquered the worldClips: SEGA, Pokémon Theme/POKEMON, MSNBC, CNN, AJ+, Sony, PlayStation, CBS, SXSW, TikTok/@otakuintokyo, TikTok/@kaitlyneats, Your Name/dir. Makoto Shinkai/CoMix Wave Films/Toho.Photo: Getty Images.Get in touch: [email protected] podcast was brought to you thanks to subscribers of The Times and The Sunday Times. To enjoy unlimited digital access to all our journalism subscribe here. Hosted on Acast. See acast.com/privacy for more information.

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