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Listen "The Landing Page Makeover: w/ James Weis"
Episode Synopsis
Your landing page needs optimization.
But where do you even start?
Enter James Weis: the founder of Revamp and co-founder of Forecaster.
In conversation with host Tom, he breaks down the essentials for CMOs getting to grips back-end processes, automation and A/B testing.
Together, they cover:
The important elements to consider when building a high-converting landing page.
Why you should always A/B test your front-end: form fields, messaging and design.
What to look for in a consultant and how they can help you optimise your processes.
Going into detail from his experiences working with marketing leaders, he shares his approach as an outside consultant - what CMOs should look for, why you shouldn’t reinvent the wheel and how you can share your progress with the C-suite.
Enjoy the episode.
But where do you even start?
Enter James Weis: the founder of Revamp and co-founder of Forecaster.
In conversation with host Tom, he breaks down the essentials for CMOs getting to grips back-end processes, automation and A/B testing.
Together, they cover:
The important elements to consider when building a high-converting landing page.
Why you should always A/B test your front-end: form fields, messaging and design.
What to look for in a consultant and how they can help you optimise your processes.
Going into detail from his experiences working with marketing leaders, he shares his approach as an outside consultant - what CMOs should look for, why you shouldn’t reinvent the wheel and how you can share your progress with the C-suite.
Enjoy the episode.
More episodes of the podcast The Sticky CMO
The Simplicity Hack: w/Margaret Molloy
22/05/2023
The Lead Gen Myth: w/Louis Gudema
08/05/2023
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