ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How To Avoid The Wrong Market: w/Aaron Branson"
Episode Synopsis
Be clear about who you’re NOT marketing to.
This is the key takeaway from this week’s conversation with Netsurion’s VP of Marketing Aaron Branson.
A distinguished CMO and growth marketing leader, Aaron is an expert on nailing your strategy, executing on it and proving your services indispensable to the C-suite.
He takes us through the difference between brand goal and demand goal, shares some wisdom on particular issues in the cybersecurity space and underlines why we need to build for scale.
Think ahead plan for success.
This is the key takeaway from this week’s conversation with Netsurion’s VP of Marketing Aaron Branson.
A distinguished CMO and growth marketing leader, Aaron is an expert on nailing your strategy, executing on it and proving your services indispensable to the C-suite.
He takes us through the difference between brand goal and demand goal, shares some wisdom on particular issues in the cybersecurity space and underlines why we need to build for scale.
Think ahead plan for success.
More episodes of the podcast The Sticky CMO
The Simplicity Hack: w/Margaret Molloy
22/05/2023
The Lead Gen Myth: w/Louis Gudema
08/05/2023
The Landing Page Makeover: w/ James Weis
07/03/2023
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