Navigating the Rebrand: Messaging, Recall and Overhaul

07/02/2023 23 min

Listen "Navigating the Rebrand: Messaging, Recall and Overhaul"

Episode Synopsis

Welcome to The Sticky CMO Podcast.
We're delighted to share Tom's conversation with Kendra Beavis, of multi-award winning brand strategy studio MOKA Creative.
She's seen CMOs run into the same exact same issues for over a decade.
How do you know whether you need a new site, or even a brand overhaul?
How do you manage the big creative "builds?"
How do nail your messaging to create brand recall?
Thankfully, Kendra has some answers.
Let’s get started. It's time to become Sticky.