Ep214 – Pan Koutlakis (Co-founder & CEO – EatClub) on rebuilding EatClub from $0 revenue to global expansion after COVID

03/07/2025 57 min Episodio 214
Ep214 – Pan Koutlakis (Co-founder & CEO – EatClub) on rebuilding EatClub from $0 revenue to global expansion after COVID

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Ep214 – Pan Koutlakis (Co-founder & CEO – EatClub) on rebuilding EatClub from $0 revenue to global expansion after COVID












July 3, 2025


rohitbhargava


Podcast













My guest for Ep214 of The Startup Playbook Podcast was Pan Koutlakis.







Pan is the Co-Founder and CEO of EatClub, a platform that uses dynamic pricing to help restaurants fill empty tables during off-peak hours, while passing on great deals to diners.



EatClub saw remarkable growth early on, but like many in the industry, the business came to a standstill when COVID hit, with revenue dropping to zero overnight. Pan responded by drastically downsizing overheads, restructuring the company, and rebuilding momentum recently leading the business to secure an impressive $18.2 million Series A round.



In this episode we covered a variety of topics including:




 How he convinced industry heavyweight Marco Pierre White to come on board



Navigating the uncertainty of COVID



The power of setting ambitious targets



Frameworks for making strategic long-term bets



And much more!




Timestamps:




00:01:10  Pan’s Adelaide upbringing, law-and-economics studies & first jobs in hospitality



00:08:41  Joining Rocket Internet’s ‘Suppertime’ and witnessing growth-at-all-costs firsthand



00:10:17  Founding EatClub



00:13:08  Cold-emailing Marco Pierre White, why the celebrity chef came on board



00:16:12  Structuring deals with celebrities



00:22:22  Signing the very first restaurant (on the first cold-call) and refining the MVP



00:27:58  EVP’s initial pass, eventual investment and the overnight COVID revenue crash



00:56:15  Tough cuts, shutdown of U.S. ops, and doubling-down on R&D during lockdown



00:39:32  Founder/Investor relationship



00:47:58  How he thinks about product roadmap and what features to build



00:55:07  Post-pandemic rebound, UK market entry & closing the $18.2 M Series A




Our partners:



A big thank you to Dan Szekely, Jonte Shaw and David Hodges for their help with this interview!



Also a big shout out to our long-term partners for the show:



Scendar 



Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com



Vanta



Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.The Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vanta.com/podcast to get access to this exclusive discount.







Links mentioned:




The Komo Club: The world’s first human accelerator




Pan’s links:




Pan on LinkedIn



EatClub




People mentioned:




Marco Pierre White



David Berger



Ben Tyler



Matt Cantelo



Daniel Szekely



Jamie Oliver



Gordon Ramsay



Dan Szekely



Jonte Shaw



David Hodges




Companies mentioned:




EatClub



EVP



Suppertime



Foodora



Delivery Hero



Rocket Internet



Menulog



Groupon



Uber Eats



Mastercard




Feedback/connect/say hello:




[email protected]



@RohitBhargava7 (Twitter)



/rohbhargava (LinkedIn)



@rohit_bhargava (Instagram)



My Youtube Channel




Credits:



Music: Paycheck



Other channels:



Find all of the links for the podcast on Linktree here






https://traffic.libsyn.com/secure/startupplaybook/Ep214_-_Pan_Koutlakis.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS




















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January 1, 2014



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January 1, 2014



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January 1, 2014



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