Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).PODCAST LINKSWebsite: https://www.startupdifferent.comYouTube Channel: https://www.youtube.com/@StartupDifferentApple Podcasts: https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707Amazon Music: https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcastCastbox: https://castbox.fm/ch/5595828iHeartRadio: https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/Overcast: https://overcast.fm/itunes1707691707Pocket Casts: https://pca.st/249a4hrnSOCIALLinkedIn: https://www.linkedin.com/company/startup-differentInstagram: https://www.instagram.com/startupdifferent/YouTube Channel: https://www.youtube.com/@StartupDifferentChapters00:00 Introduction and Context of Reseller Partnerships06:33 Challenges Faced with Reseller Partnerships12:39 The Importance of Direct Customer Interaction21:48 When Reseller Partnerships Can Work26:37 Final Thoughts on Reseller Strategies

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