It wouldn’t be unreasonable to say that in any negotiation, you fixate on your counterpart’s strategy to get the most out of you. It’s a natural thought - a negotiation is very much a confrontation and frankly you don’t want to be duped. But confrontations aren’t always bad - yes, they have the potential to be destructive, but more often than not they have a greater opportunity to be constructive. Rather than focusing on them, it’s time to focus on you. For better outcomes, try preparing yourself first.

In the first episode of Season 3 and our “Negotiation Elevation” series, we tackle how preparing ourselves for a negotiation is one of the best ways to ensure a positive outcome for you and your business.

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