What does it truly mean to be a chiropractor and how do you build a practice that feels ethical, aligned, and sustainable?In this episode, Dr. Jodi Dinnerman sits down with Dr. Jack Bourla, President of Sherman College of Chiropractic, for a thoughtful, wide-ranging conversation on chiropractic identity, professional integrity, and building a practice you actually love.Drawing from over 25 years in private practice and his current role guiding future chiropractors, Dr. Bourla addresses common misconceptions about chiropractic education, the purpose of the adjustment, and why clarity of identity matters more than ever in today’s healthcare landscape.Together, Dr. Jodi and Dr. Jack Bourla explore:What chiropractic is—and what it was never meant to beWhy the title “doctor” can unintentionally create confusionEthics, integrity, and mindset as the foundation of sustainable successThe importance of relationships, kindness, and diplomacy in practiceHow environment, systems, and sensory experience build trustWhen coaching helps, how to choose the right coach, and why conversation mattersWhat a truly “staffless” (or right-staffed) practice can look likeThis episode blends philosophy, real-world experience, and practical wisdom offering a powerful reminder that your practice should give you energy, not drain it.🎧 Whether you’re a chiropractic student, a seasoned practitioner, or a wellness professional rethinking your next step, this conversation with Dr. Jack Bourla will meet you exactly where you are.

Ver todos los episodios