Embark on an enthralling journey with Kristina Lopez Adduci, the trailblazing CEO of House of Puff, as she narrates her shift from the Michael J Fox Foundation to the realm of art publishing and, ultimately, to the pioneering of an inclusive cannabis brand. Discover the resilience and innovative spirit required to navigate the entrepreneurial landscape, and how Kristina's quest for natural anxiety relief led to the creation of a company that's reshaping the cannabis industry. Our discussion unveils the personal motivations and societal impacts driving modern entrepreneurs, and the immense importance of nurturing a strong support system along this demanding yet fulfilling path.   Witness the raw truth of what it means to start a business in the era of technological revolution, where new business applications skyrocket and the allure of meaningful work beckons the brave. Kristina's collaboration with her business partner Holly Hager amidst 2020's uncertainties laid the foundation for House of Puff's chic, accessible cannabis products and the compelling content that challenges prevailing stereotypes. Together, we unravel the tapestry of risks, intuition, and the generational shifts that influence the pursuit of entrepreneurship, while also spotlighting the unique chances and duties entrepreneurs have in sculpting an inclusive future for business and society.   Concluding the exploration, Alyson and Kristina delve into the power of entrepreneurship to enact social change, foster resilience, and provide a platform for service and purpose-driven endeavors. Kristina shares her aspiration to embolden young Latina women, illuminating the path for listeners to connect and engage with her mission. Celebrate with us the valor of self-expression and the exciting future it heralds for women and people of color in business, and join us in supporting diverse voices to cultivate progress within our global community.   Follow The Space Between Follow Alyson YouTube Episode Follow Kristina Follow House of Puff   Resources: YouTube HoP How to Roll a Joint SBA Statistics "The Creative Act" by Rick Rubin "Find Your Why" by Simon Sinek

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