The Sound of Influence

The Sonic Truth
01/11/2018 37 min Temporada 1 Episodio 1
The Sound of Influence

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Episode Synopsis

We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio […]
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