Megaphone: Host-read or Announcer-read? Let the Data Decide.

The Sonic Truth
13/06/2019 36 min Temporada 2 Episodio 3
Megaphone: Host-read or Announcer-read? Let the Data Decide.

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Episode Synopsis

Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.
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