Send us a textIn this week's episode of The Sober Butterfly Podcast, we sit down with Ellie St. Alban, the proud founder and owner of Dry in the Desert, a virtual non-alcoholic bottle shop and events in Phoenix, Arizona. Ellie shares her journey toward sobriety and insights into the challenges and triumphs of running a business in non-alcoholic beverages. We also discuss:-The Challenge of Dry January and Its Limitations-Transitioning from Dry Drunk to Emotional Sobriety-The Ethics Behind Running a Non-Alcoholic Shop Business -Why Alcohol-Free Drinks Mimicking the Taste of Alcohol May Be Triggering To connect with Ellie:Website: https://www.dryinthedesert.com/Instagram: @dryinthedesertTo connect with Nadine:Follow on IG: @the.soberbutterfly @soberbutterflypodcastFollow on TikTok @the.soberbutterflySubscribe to YouTube channel Subscribe to our monthly newsletter,  https://thesoberbutterfly.com/Resources from the Episode:FREEBIE Beginner’s Guide to Dry January (e-book)FREEBIE Guide to Quitting Alcohol - 30 Day Transformation (course)Partners:Drink MomentUse Code TSB23 for 25% off your orderAudibleFree 30 Day Trialhttps://www.audibletrial.com/tsb24Support the showPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services refereed to in this episode.

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