Episode 125 of The Smart Agents Podcast features Paul Lykins, Boynton Beach, FL-based real estate agent. Going by Palm Beaches Paul on Youtube, he saw his real estate career take off once tapping into video production.
One glance at his Youtube Channel and you will see it’s not your typical real estate channel, full of market updates or current listings. While those types of videos do make an occasional appearance, what really makes Paul's content stand out is how it is all geared to showing home buyers what living in the Boynton Beach area is all about. From community spotlights to secret fishing holes, Paul's videos are engaging and give potential buyers a great view into what their futures might look like.
Throughout our conversation, Paul shares why he got into video production, how it’s impacted his real estate career and advice for others looking to get into content creation.
Check out Paul’s YouTube Channel at: https://www.youtube.com/@PalmBeachesPaul
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