Are you aware of how your clients perceive and identify you, your brand voice… your persona? I mean, when they hear your name, what's the first thing that comes to mind for them? What role do you play in their lives?   My special guest today is master brand strategist Amber Williams and she's simplifying how to identify your brand voice. Ultimately, this is so you can better connect with your clients and prospects and grow your business. Utilizing principles of storytelling in marketing, we go deep so you can clarify who you are as a brand, how your clients relate to you, and what sets you apart in the marketplace. Here's how. In this episode, you will learn: How she defines what a "brand voice" is and how to use the "hero's journey" framework when cultivating yours What "characterization work" is and how to identify your persona and role in your customer's story   Are you the...   assurer motivator clarifier cultivator encourager enlightener Does your role stay the same throughout the customer's buying journey or evolve over time? How to craft language to attract your target audience What to do when you DON'T want to show up on camera or be visible as the face of your brand When you understand the role you play in your customer's minds, you begin to understand how to show up on social media, in your marketing materials and how you deliver your products and services. #DoTheThing! Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/amber-williams-brand-voice

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