73: How to Build and Monetize an Authority Site

The Side Hustle Show
25/09/2014 45 min
73: How to Build and Monetize an Authority Site

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Episode Synopsis

Everybody's an expert in something, right? Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. He's taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising. I feel like Matt's process is proven and repeatable -- but takes real work.

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