This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. TOPICS DISCUSSED IN TODAY’S EPISODEJim’s trip to New YorkHow to optimize conversion rate     Automation flowsBundling and UpsellAd spend breakdownSEOUnderstanding the seasonality of your brand                    Resources:Neat WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

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