Innovation isn’t just a buzzword — it’s a business strategy and Jeremy shares how in this insightful episode of The SHiFT with Rach Ivers. Dive in as we go beyond the corporate comfort zone to explore what it really takes to win work, scale ideas, and lead with entrepreneurial purpose.Jeremy Basset — Founder of an innovation consultancy working with over a third of the FTSE100 — shares hard-won insights on leadership, entrepreneurship, and creating high-trust, agile teams. From navigating the shift from corporate life leading Unilever innovation Foundry to Startup reality, to the art of business development and the future role of AI, this episode is packed with practical takeaways.We also explore pivotal leadership moments, the power of psychological safety, and how to build partnerships that last.Key Themes: ■ The mindset shift from corporate to founder■ What true innovation looks like ■ Tips for building agile, high-trust teams■ Lessons from working with global brands■ Why business development is more art than science🎧 Follow this Podcast for more episodes of conversations with leaders who are changing the game through how they lead. 🔗Connect with Rach Ivers (Leadership Coach): linkedin.com/in/rachel-ivers-2291847/ 🕊️Know other entrepreneurs or leaders? Pass it on!🔷 Connect with Jeremy's AI Startup - SuperBenji: https://www.superbenji.ai/ (get a free sales lead, its actually really helpful!)

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