It’s all about access to the shelves you shop from

09/08/2025 8 min
It’s all about access to the shelves you shop from

Listen "It’s all about access to the shelves you shop from"

Episode Synopsis

De’Vonna Pittman, founder and CEO of Nature’s Syrup. She joins Sheletta who is live from the Hy-Vee in Robbinsdale for the Black Business Month Showcase. They’re handing out samples, products and discounts. De’Vonna and Sheletta talk about the milestone they achieved at Hy-Vee today and the difference in business they generate when their products are featured on shelves versus on the farmer’s market circuit.

They talk about what they heard from customers today and their experiences with De’Vonna’s hair and skincare products. They also speak to the influence they can have on the young Black community who can be encouraged by seeing success in family business ownership and community support.

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