“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising.I also share a powerful scene from The Perks of Being a Wallflower that shifted my thinking about worth, and how we accept in business what we think we deserve — not what we actually want.This is a wake-up call to raise your standard, rewrite what’s possible, and stop playing small in a role that’s anything but “just.”Mentioned in this episode:The Perks of Being a Wallflower: “We accept the love we think we deserve.”Common patterns from bookkeepers and small business ownersHow beliefs about worth show up in business, health, love, and timePractical reflection prompts and a journalling exercise to raise your standards📝 Reflection Exercise: “What Have I Been Settling For?”A guided journalling prompt to shift identity, pricing, and boundaries. Includes four steps:Name it — Where have I been settling or shrinking?Trace it back — Where did I learn that?Reclaim the standard — What do I really want?Embody it — What’s one small action I can take this week to raise my standard?💭 Bonus prompt: What would change in my business if I stopped calling myself "just"?---👉 Check out my upcoming live event: The Bookkeepers’ Breakthrough Masterclass Connect with me on LinkedIn, Facebook. Have a question for the podcast? Email [email protected]

Ver todos los episodios