Episode Synopsis "#05 - Customer Segments"

Happy customers equals a happy business! Finding the right customers for your serviced accommodation business is key, and there are many different customer segments that can be targeted. In this episode we explore the different customer segments, how to target them and what’s important to each group…. A clue: GOOD WIFI!! Show Notes: The Serviced Accommodation Podcast is a show brought to you by Chris Poulter and Ritchie Mazivanhanga aimed at new and experienced property investors alike. With each show we help you Start, Systemise and Scale our Serviced Accommodation Business. If you would like to ask us a question or discuss anything in this episode, please join our Facebook group and ask away. To listen to more episodes or get more information go to www.thesapodcast.com.

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More episodes of the podcast The Serviced Accommodation Podcast

• #24 - Guest Communications
• #23 – OTA’s: Optimising your Listings
• #22 – Live Q&A Part 2
• #21- Live Q&A
• #20 - Scaling Up Profitability
• #19 - Pitching SA
• #18 - Business Rates
• #17 - Feasibility
• #16 - Strategy (Part 2)
• #15 - Strategy (Part 1)
• #14 - Revenue Management
• #13 - Reducing Your VAT Bill
• #12 – Interview with Heather Gatrell: HGI Insurance
• #11 - Hands Off Hotels
• #10 - Your Welcome Interview
• #09 - Welcome Books
• #08 - Business Systems
• #07 - Property Types
• #06 - 5 Tips from Mentoring
• #05 - Customer Segments
• #04 - Terms and Conditions
• #03 - Planning Use Class
• #02 – Get Better Reviews
• #01 – Models of R2R Serviced Accommodation