ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 59 - How to Sell the Souls of Your Product"
Episode Synopsis
How do you make sure your sell sheet really pack a punch when it comes to the language on it? Well - it starts with really understanding the benefits of your product - the souls of each benefit if you will. This episode talks about a technique you can use to get there.
Show Notes:
LEI: https://www.lean.org/lexicon-terms/5-whys/#:~:text=5%20Whys%20is%20the%20practice,to%20discover%20the%20root%20cause.
Tulip: https://tulip.co/glossary/five-whys/
Mind Tools: https://www.mindtools.com/a3mi00v/5-whys
Root Cause Analysis: https://tulip.co/blog/fishbone-ishikawa-diagram-template-for-root-cause-analysis/?
Sell Sheet Lingo Webinar: https://www.youtube.com/watch?v=mIYtVNkAwXQ
Jahmali Campbell: https://www.linkedin.com/posts/jahmali-campbell-3490a2258_motivationmonday-becomeyourbest-activity-7129898066538573824-ZF-E/
Show Notes:
LEI: https://www.lean.org/lexicon-terms/5-whys/#:~:text=5%20Whys%20is%20the%20practice,to%20discover%20the%20root%20cause.
Tulip: https://tulip.co/glossary/five-whys/
Mind Tools: https://www.mindtools.com/a3mi00v/5-whys
Root Cause Analysis: https://tulip.co/blog/fishbone-ishikawa-diagram-template-for-root-cause-analysis/?
Sell Sheet Lingo Webinar: https://www.youtube.com/watch?v=mIYtVNkAwXQ
Jahmali Campbell: https://www.linkedin.com/posts/jahmali-campbell-3490a2258_motivationmonday-becomeyourbest-activity-7129898066538573824-ZF-E/
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Episode 79 - Stop Believing in Your Own Lies
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Episode 78 - What’s in a Title?
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Episode 77 - Start.
18/06/2025
Episode 74 - Get Clear on Who You Want to Be
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