ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams"
Episode Synopsis
Spend time understanding who would buy your product, and turn that information into a goldmine of a hitlist, through an acronym I coined called CASAR.
Show Notes:
Example of CASAR filled out for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge.
Category: Meal time baby products.
Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old.
Similar products: Rubber plates, bowls and utensils.
Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done.
Retailers: Target, Walmart, Buy Buy Baby.
Show Notes:
Example of CASAR filled out for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge.
Category: Meal time baby products.
Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old.
Similar products: Rubber plates, bowls and utensils.
Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done.
Retailers: Target, Walmart, Buy Buy Baby.
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