In this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.This is the 9th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:21) Meet Our Guest: Amanda Natividad(02:41) Zero-Click Content and Marketing in 2025(08:50) Brand Marketing’s Comeback(11:40) Novelty and Memorability in Content Creation(16:06) Copycat Content and the Problem with Blogs(22:30) Audience Research vs. Market Research: A Deep Dive(27:20) Moving Past Buyer Personas: The Audience-Centric Approach(32:20) Leveraging Coopetition and Influencers for Brand Growth(40:16) Creativity vs Risk: Where’s the Line?(42:48) Quick-Fire Round: Amanda’s Favorites👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/brand-building-and-zero-click-marketingWhere to find Amanda NatividadLinkedIn: https://www.linkedin.com/in/amandanat/ X: https://x.com/amandanat Website: http://sparktoro.com Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

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