Episode Synopsis "One Team – Sangram Vajre"

Sangram Vajre (@sangramvajre) is the Co-Founder & CMO of Terminus, an account based marketing platform. He is also the author “Account-Based Marketing For Dummies” and is the mastermind behind #FlipMyFunnel. In this episode, Sangram talks about how sales and marketing can produce more results by measuring both teams by one scorecard and act as One Team.Questions During Podcast* What do you consider the biggest challenge for CMOs and marketers today?* How do we overcome these challenges?* How do you see digital marketing or digital experiences evolving?* What data points or KPIs do you monitor in order to optimize?* What was one of your most successful campaigns? What made it effective and how did you measure that?* Describe a time when a project you were overseeing did not go well?* What did you learn from that and how do you avoid that from happening again?* Who or what do you listen to or read to get inspiration?* If you didn’t have any responsibilities at home or work next week what would you do with your time?* Closing thoughts?Contact Sangram* Twitter: @sangramvajre* LinkedIn: https://www.linkedin.com/in/sangramvajre/* Podcast: Flip My Funnel* Book: Account-Based Marketing For Dummies

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