How to Formulate a Better Story – Carla Johnson

07/03/2019 35 min
How to Formulate a Better Story – Carla Johnson

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Episode Synopsis

Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great [...]