Welcome to The Sales Process Podcast. The show for high performers who demand more wins, more deals, and more profit.In this episode, host Shawn Derrick, founder of Legacy Sales Engineering, dives into one of the most overlooked fundamentals in sales: knowing your product inside and out.When you truly understand what you’re selling, the specs, the competition, and the unique value your solution brings, your confidence skyrockets and so does your close rate. Shawn breaks down:Why technical product knowledge creates trust and credibilityHow to research competitor specs and warranties effectivelyThe right way to balance enthusiasm with clarity (and avoid information overload)How honesty about your product’s limits can increase sales and referralsWhy you should actually use the products you sellIf you want to go deeper, join Shawn and other top performers inside the Legacy Builders Mastermind Group at JoinTheLB.com featuring weekly live calls, in-depth training, and real community.Ready to level up your sales systems and automate your growth?Visit www.LegacySalesEng.com/Contact to connect with the Legacy Sales Engineering team today.

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