In sales, your brand is your first impression long before a client ever shakes your hand or picks up the phone.In this episode, Shawn Derrick, founder of Legacy Sales Engineering, breaks down how brand recognition and authority directly impact your ability to attract, convert, and retain clients.Shawn shares practical insights on:Building brand trust before the first conversationDesigning a logo that speaks to your ideal audienceCreating a strong online and community presenceStructuring a website that converts curiosity into confidenceBecoming the type of brand people refer without being askedYour brand tells the world who you are before you ever get the chance to explain it.Make sure that message says, “You can trust me.”

Ver todos los episodios