In this episode of The Sales Process Podcast, Shawn Derrick dives deep into the critical steps of securing referrals and repeat business. These two actions are the lifeblood of scaling your sales process and turning your business into a self-sustaining growth machine.
Learn why the sales process doesn’t end until your client refers a friend or buys again. Shawn breaks down strategies to calculate your cost per acquisition (CAC) and how to leverage that number to incentivize referrals and second purchases. Plus, discover practical tips for re-engaging past clients, including the art of asking for referrals during consultations, after fulfilling a service, and through ongoing touchpoints.
Whether you're a sales pro or business owner, this episode is packed with actionable insights to help you maximize every customer interaction. And don’t miss Shawn’s tips on crafting effective re-engagement campaigns and upselling products to existing clients.
Subscribe, share, and join us as we explore how to make your sales process unstoppable!
👉 Ready to be a guest? Visit salesprocesspodcast.com👉 Learn more about re-engagement campaigns at legacysaleseng.com
The Sales Process Podcast – Helping you sell great products with a great process.

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