Season 2 | Episode 52 | The Most Important Step in the Sales ProcessYou’ve done the research, built the relationship, delivered the pitch, and handled objections — now it’s time for the step that makes it all worth it: closing the deal.In this week’s episode, we’re zeroing in on what many consider the most crucial (and often most nerve-wracking) part of the sales process. It’s where momentum can either turn into revenue or vanish in a blink.Whether you're a seasoned closer or still finding your rhythm, this episode will help you understand what it really takes to confidently and consistently seal the deal.We’ll break down tried-and-tested closing techniques, common mistakes to avoid, and the mindset shifts that separate average reps from top performers.In this episode:Why the close really matters — and how to stop overcomplicating itCommon closing pitfalls (and how to avoid killing your own deal)Proven closing techniques that actually work in 2025The role of timing, urgency, and confidence in landing the "yes"How to follow up without being pushyReal-world examples from closers who’ve nailed it — and those who learned the hard wayWhether you're closing multi-million-pound deals or just trying to improve your win rate, this episode is packed with actionable insight to help you take control of the close and drive your sales forward.📚 Book of the Week: The Chimp Paradox by Professor Steve Peters👉 https://amzn.to/4mOASK9🎓 Sharpen Your Sales Skills with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/sales-training/📈 Stay Organised, Close Faster with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4💼 Xero Accounting Software – 50% Off for 3 Months👉 https://xero5440.partnerlinks.io/typzxfzhzw8w🎙️ New episodes drop every Thursday. Don’t miss out on the stories, strategies, and insights to help you sell smarter — and close like a pro. Hosted on Acast. See acast.com/privacy for more information.

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