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Listen "55. Jesper Frederiksen, Vice President & GM International, Lacework - How do you prioritize markets when going international?"
Episode Synopsis
In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.
We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:
- When are you ready to go International? What is the main tell?
- What should be included in an international GTM playbook?
- How do you need to think about Sales Capacity when expanding internationally?
- How do you find a balance between central setup and local presence?
These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective!
We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:
- When are you ready to go International? What is the main tell?
- What should be included in an international GTM playbook?
- How do you need to think about Sales Capacity when expanding internationally?
- How do you find a balance between central setup and local presence?
These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective!
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