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Listen "42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?"
Episode Synopsis
In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm.
Chris shares with us his thoughts on:
- Why Demand Generation is key now in the new era of buying behaviors
- How to set up your Demand Generation strategy & program for success
- The risks and opportunities with going all in on Demand Generation
- What channels to prioritize for your distribution
- How to measure success, what KPIs to keep track of that define real progress
- and much more
If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!
Chris shares with us his thoughts on:
- Why Demand Generation is key now in the new era of buying behaviors
- How to set up your Demand Generation strategy & program for success
- The risks and opportunities with going all in on Demand Generation
- What channels to prioritize for your distribution
- How to measure success, what KPIs to keep track of that define real progress
- and much more
If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!
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