In this episode, we are joined by Janki Savla dive into the dynamic world of social media marketing—unpacking how brands are using platforms like Instagram, TikTok, LinkedIn, and X (formerly Twitter) to drive engagement, build communities, and boost conversions. Whether you're a startup founder, content creator, or curious marketer, this conversation explores key trends, algorithm insights, and actionable strategies to stay ahead in 2025. We'll also discuss the impact of AI tools, influencer marketing, and the shift toward authentic content. Tune in to learn what’s working, what’s not, and how to craft a social media strategy that actually delivers.Track: Liquid PlanetMusic by https://www.fiftysounds.comTimestamps:0:00 Intro1:05 Relationship with social media1:50 Social media career3:00 Inspiration6:35 Marketing brands and companies11:25 How to increase reach16:30 How companies have changed their approach20:48 Viral content22:57 How to beat the algorithm29:35 Risks involved34:10 Short term memory36:50 Latest trends42:40 Social media myths47:30 Rapid fire

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