Today on The Rough Draft we sit down with Austin-based commercial producer, John Rains. Along with his experience in handling multi-million dollar productions, John’s impressive portfolio boasts collaborations with iconic brands like Nike, Tommy Hilfiger, Nissan, and Reebok, to name just a few. Central to John's work is his dedication to building upon Austin’s reputation as a production hub and fostering a positive on-set culture. We explore the evolving role of social media in advertising, its effects on consumer engagement, and how this shift has shaped John's approach to his projects. We also talk about the importance of networking, assembling a talented crew, and the synergy required on set to create outstanding work.Guest BioJohn Rains is a commercial producer based in Texas. While Austin is home, he’s traveled all across Texas and the US to produce commercial work for various brands like Nissan, Nike, Tommy Hilfiger, Reebok, Ford and more. John is a partner in the rental house Convoy. Opening their doors in 2020, Convoy wanted to inject Austin with a new rental experience that prioritized quality and customer service–making Austin a destination city for commercials of all sizes. Whether through equipment being used or budgets being managed, John’s desire is to positively impact the productions he’s working on in as many ways as possible and loves doing it all here at home. Additional ResourcesLinkedIn: John Rainsjohnrains.netconvoyatx.comInstagram: convoy_atxbackstory.usInstagram: backstory.usRate & SubscribeBe sure to subscribe to Rev's YouTube Channel in order to stay up to date with the latest episodes and to watch our video production of The Rough Draft.Follow Rev & The Rough Draft on Instagram, LinkedIn & X.Rough Draft is produced by Rev, and releases a new episode every two weeks on Thursday. Subscribe now to stay up to date with the newest episodes, and be sure to check out rev.com/podcast for more content.

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