GETTING TO THE ROOT WITH EVA.COM.AU FURNITURE FOUNDERS
Hosts: Rudi Khoury & Marcel Berger
Guests: Amanda Niu (ex-neuropsychologist) & Ken Lau (ex-engineer), Eva Furniture founders
KEY TOPICS


Business Evolution: Online mattress retailer (2017) → Full furniture range + physical showrooms (2025)


ERP Implementation Challenge:

Replacing homegrown “Garage” system
Managing complex modular product logistics across 5 warehouses
Integration of freight, inventory, CRM, planning, and finance



Counter-Traditional Retail Strategy:

Digital-to-physical expansion driven by customer demand
Showrooms designed as homes, not sales floors
Physical retail as growth accelerant, not limitation



Customer-First Product Development:

30% return customer rate (industry-beating)
Deliberate launch delays to ensure product perfection
Round-table feedback and in-office testing protocols



STANDOUT INSIGHTS

ERP described as “sucking the soul out” but essential for scaling
Modular sofa management = “hell” without proper systems
Technology split: Centralized ERP core + flexible marketing stack
Bootstrapped origins created disciplined, sustainable growth mindset

BUSINESS IMPACT
Ken projects ERP implementation will enable 2-3× business growth without proportional increase in operational costs.
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Guest: Matt Bates
Hosts: Marcel Berger | Rudi Khoury
Tags: #DataStrategy #Construction #BusinessIntelligence #DecisionMaking
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