I give up my top 10 marketing tips from my 30 years as a contractor and from 30 podcast episodes with the top experts in the roofing industry. Learn how to set up a lead machine that converts into sales that are easy. And the best part is they’re free! The Top Mistakes that Contractors Make: They don’t show up---Take the opportunity to represent yourself as a professional They don’t return phone calls---Commit to returning every call, every day The rep is not a likable guy---It’s a people business and a good personality is important The rep doesn’t have a uniform---Always look clean and professional There is poor communication---Start with a good contract and a well-written scope of work There are surprise change orders---Be up front about changes and get the customer’s approval The job site is messy---Think about the customer’s experience and let them know what to expect How to get more leads and convert them to sales: Show up—and don’t do stupid stuff! Know your numbers (Check out Episodes 19 and 29 for details!) The who, what, where, and why of your ideal customer Your website: it needs to be good! (Check out Episode 4 for more!) Lead warming Use a CRM program Presentation (Check out Episode 22 for more!) Follow-up and lead nurturing Get more referrals and reviews (Check out Episode 6 for great tips!) Build strategic alliances Resources: www.theroofershow.com: Download my free e-book about identifying your ideal customer!

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