Beginning though must not mean that you drop everything you do and get started with the new thing right away. This would be foolish — as it leads to “squirrel brain”, the seemingly random and rapid switching of priorities and tasks. Sadly, a rather common occurrence for startup founders — as there is always a new, shiny objective to conquer. Combining “shiny new objective” with “begin” easily leads to not getting anything done.
Rather than simply “beginning”, I prefer to think about the best first step (and most of the following ones) towards my objective in the context of my overall objectives, and then do that. Every so often that literally means “drop the pen and get this done”, and often times it means “schedule time in the next few days to complete the first step”.
The time certainly is right now to get things squared away.
1) Eliminate the Excuses
2) Choose to be different
3) Get Started — NOW!

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