10 Essential Marketing Strategies to Elevate Your B&B Bookings – Part 2Are you a B&B owner looking to stand out? This blog is for you! Managing a B&B is about creating memorable experiences, but attracting and retaining guests takes strategic marketing. Here, we share 10 budget-friendly strategies from Maggie Taylor and Mark Vallance on the Rock at Business Podcast.Understanding Your GuestsToday, personalization is key. Tailor marketing by understanding your ideal guest, aligning your B&B’s offerings with their desires.Tip Number 6: Have A 'Things To Do' Page, But Keep It CurrentKeep Your 'Things To Do' Page Current - Update your activities page with fresh events and popular spots. Categorize activities to make it easy for guests.Tip Number 7: Ask For Reviews, But Don't Get Them Until After The Guest LeavesAsk for Reviews - Request reviews soon after guests depart to avoid platform flags. Make it easy with multiple review options.Tip Number 8: Show Your PersonalityShow Your Personality - Share your story and passion on your website’s ‘About Us’ page. Pictures, stories, and videos help guests connect with you.Tip Number 9: Use Short Videos To Show The Guest ExperienceUtilize Short Videos - Create short, captivating videos offering a sneak peek into your B&B. A 30-second tour can entice guests to book. Highlight WOW Factors Save a few surprises for arrival to create memorable ‘wow’ moments.Tip Number 10: Offer Seasonal Or Themed PackagesSeasonal or Themed Packages - Offer special packages tied to seasons or local events, from cozy winter escapes to Easter break deals.Continuous Engagement - Stay Active on Social Media - Consistently share updates, guest stories, and features of your B&B to stay visible and engaging.Surprise and Delight - Small gestures like local gifts or personalized notes leave lasting impressions.Book Now!Clear Call to Action Make sure your website clearly encourages visitors to book their stay.Join a Business Community Connect with networks like the Rock at Business community on Facebook for support and idea-sharing.With dedication and creativity, these strategies will boost your B&B’s visibility and appeal. For more tips, subscribe to the 'Rock at Business Podcast' and join the Rock at Business community. Until next time, keep thriving with these actionable insights!Follow us on YouTube: https://www.youtube.com/@RockAtBusiness Follow us for more business tips: Website: https://www.rockatbusiness.com Facebook: https://www.facebook.com/RockatBusiness VIP Facebook Group: https://www.facebook.com/groups/rockatbusinessuk Mark on LinkedIn: https://www.linkedin.com/in/mark-vallance-63508839/ Maggie on LinkedIn: https://www.linkedin.com/in/maggie-taylor-37b52a4b/

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