Last year, in the midst of the pandemic, a dear friend of mine, Sam Hewitt, introduced me to one of the best books I have ever read: Building a StoryBrand. Today, I am pleased to share with you an interview with the Vice President of StoryBrand, Dr. J.J. Peterson. J.J. has always been fascinated with storytelling. He graduated with a degree in Communications, studied Theology for his Masters and achieved a Ph.D. in Narrative Marketing and Theology of Comedy. Suffice it to say, Dr. Peterson knows a thing or two about effective storytelling. J.J. explains that, "What story does, is it helps you focus on the important things. Story is a sense making device. It is told in a way that helps the audience focus on a specific point, outcome or perspective." You can find show notes and more information by clicking here:  https://bit.ly/3oAKuxG

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