We’re at it again with more behavioral science concepts. This time talking about how each comes into play in the sales process. Doug and Jess cover present bias, projection bias, regret aversion, information avoidance, and the zero price effect. If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreatorLinkedIn: Lift Enablement, Doug DavidoffYou can also watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

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