Join Doug and Jess in this episode where they explore the shift from using a traditional static CRM as a mere logging tool to harnessing it as a performance management platform. They discuss the importance of aligning business processes with CRM capability, the significance of effective mapping, and how continuous improvement can drive better performance management.For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

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