Today the focus is on one of the Seven Disciplines of Strategic RevOps - Behavioral Science. Doug thought it would be a great idea (and it is) to have a recurring element that from time-to-time they talk through key behavioral science principles that any RevOps, Executive or Growth Executive should know. Principles Discussed: 1. Certainty & Possibility EffectsThese effects affect how people respond, react, and interpret whatever's being done.2. Prospect TheoryIt takes roughly 5 to 10 times to equal the pain and distress from losing, so we'll do far more to avoid loss than we will to gain.3. AnchoringAnchoring is a priming effect; it sets the stage.If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.

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