Big impact doesn’t always come from big names.In this episode, I’m talking about how micro-influencers are proving that authenticity matters more than ever. It’s not about flashy endorsements, it’s about finding people who genuinely connect with their audience and align with your brand values. I’ll walk you through why these smaller, yet highly engaged influencers can deliver stronger results, and how you can identify the right ones to partner with.We’ll also dive into how to build those partnerships the right way, not just for a quick campaign, but for long-term growth. When you work with micro-influencers, it’s not about paying for followers—it’s about making real connections that lead to real impact.If you’re looking to grow your brand and do it in a way that feels authentic and meaningful, this episode is for you.Catch me on LinkedIn at theMichaelPachecoFor more strategic marketing that actually works, check out michaelpacheco.coUntil next time,Michael Pacheco

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